#233: How to Build a Personal Brand That Works for You | Lisa Gibson

Your personal brand already exists — the question is whether it's working for you. Lisa Gibson, former Microsoft Canada Chief of Staff and founder of Ignite Communications, shares her proven personal brand strategy for entrepreneurs ready to build real thought leadership. In this episode, Lisa breaks down how to find your authentic voice without becoming an influencer, use AI for content creation while keeping your human edge, and apply LinkedIn algorithm tips that actually move the needle. She also tackles overcoming imposter syndrome at every business stage and shares crisis communication strategies to protect your reputation. Whether you're transitioning from corporate to entrepreneurship or scaling as a solopreneur, this multi-channel brand strategy will help you show up consistently and confidently. Lisa is also the author of Shine the Spotlight on You, a step-by-step personal branding guide available on Amazon.