233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson

Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the ​​one-dimensional sponsorship mentality.EPISODE HIGHLIGHTSTone setting - Partnerships 2.0 (2:00)Reimagined partnerships are based on values and alignment (4:00)176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani60. 4 Fundraising Tips to Transform Your Fundraising this Year - Mallory EricksonThe ethos behind partnerships 2.0 (7:00)The current state of the sector and the present opportunities (8:15)Where nonprofits can start today to begin building these partnerships (11:00)Case study: UNHCR (17:00)Leadership and navigating difficult social issues with integrity and humility (18:00)The McPherson Memo (18:00)Building hybrid partnerships (23:00)Advice when reaching out to new organizations (26:00)Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)For more information and episode details visit: www.weareforgood.com/episode/233The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org///Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter