#234 – Amazon-Experten verraten: Wofür sie KI WIRKLICH nutzen

Wofür nutzen Amazon-Experten KI im PPC und wo ziehen sie bewusst die Grenze? Fünf der aktivsten Köpfe im deutschen Amazon-Advertising haben uns ihre ehrliche Antwort geschickt: Nele Hotze (Movesell), Stefan Schäfers (bio-chem), Johannes Ander (Conpaw), Andre Unkrig (rankk) und Alexander Swade (SYNQ).Yarin und Ines ordnen die Antworten ein. Das überraschende Muster: Alle fünf nutzen KI täglich und intensiv – und trotzdem zieht jeder dieselbe Grenze. KI analysiert und verbindet Datensilos. Das Urteil bleibt beim Menschen. Warum dieser Schnitt genau zwischen „Analysieren" und „Entscheiden" verläuft – und warum er bei Hunderten Produkten zum eigentlichen Problem wird.Alle Themen der Episode im Überblick: Intro: Yarin & Ines leiten in das Thema ein (00:00)Nele Hotze von MOVESELL: KI für Reporting und AMC, Mensch für Strategie (01:01)Stefan Schäfers von bio-chem: KI-Sparringspartner im Campaign Setup (09:40)Johannes Ander von Conpaw: KI analysieren lassen, selbst urteilen (17:56)Andre Unkrig von rankk: Amazons Komplexität mit KI beherrschen (30:12)Alexander Swade von SYNQ: Kontext bei Hunderten Produkten (38:45)Links & Ressourcen:CORTUA Warteliste: Sichere dir deinen Platz – vor dem offiziellen StartNele bei LinkedInStefan bei LinkedInJohannes bei LinkedIn Andre bei LinkedInAlex Swade bei LinkedInDie Chrome Extension, die Alex im Video erwähntFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback hinterlasse einen Kommentar bei Spotify oder auf YouTube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode was published on June 24, 2026.

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