234. Building Emotional Connection with Our Customers With Gina and Jack from Ivy and Pine Photography

In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.  They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses. Takeaways Customer service plays a significant role in the success of creative industries. Building relationships with others can enhance business opportunities. Collaboration is essential for small businesses to thrive. Social media is a powerful tool for marketing and collaboration. Pricing should reflect the true value of the work being done. Networking can lead to valuable partnerships. Ivy and Pine Instagram: @ivyandpinephotography www.ivyandpinephotography.com Join the Jewellery Business Academy 2025 Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook