#234 My 2 Areas Of Focus This Month

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too. In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time. You'll discover: → Why I protect at least 2 weeks of white space in my diary every month (and what I use it for) → The real math behind paid ads, and why I've spent £10k+ without a return yet → A simple framework for diagnosing underperformance: What, How, When, Motivation → Why your best hires won't come from job boards, and what to do instead → The only two activities that actually move the needle in your firm I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it. If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate. Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.