234: Sophia & Lee Calderon – Arthur Elliot

Creativity has always been a valuable commodity in business and marketing, but what that looks like has changed over the years. It’s not enough to go from mailers to TV to social media… you have to make your work stand out in whatever channel you’re using. Lee Calderon is a classically-trained artist and architect who knows how to “build” marketing from the inside out – starting with great visuals and connecting them to great ideas. He has lent his colorful touch to several campaigns in his work on the West Coast, and now he brings his edgy work to Charlotte as he teams up with his daughter Sophia at Arthur Elliott.