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2343: Why It Doesn't Matter How Big Radio & TV Audiences Are

EPISODE · Feb 6, 2026 · 18 MIN

2343: Why It Doesn't Matter How Big Radio & TV Audiences Are

from The Level 10 Contractor Daily Podcast · host Rich Harshaw

Friday's podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That's right, cost per thousand. This is just one more example of why it's so important, and why it's imperative that you be fluent in media speak, or you will get killed in negotiations. First, Rich will give an overview and an explanation… then he's going to play a recording of a call between him and some media reps… this is good stuff!

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2343: Why It Doesn't Matter How Big Radio & TV Audiences Are

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