2347: It's Time To Up Your Game So You Can Get This Thing To The Next Level

Tuesday's podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite that impressive sales amount, was still behind the curve on a lot of its marketing. On the part of the strategy call that happened BEFORE what you're about to hear, Rich went through a website audit, and pointed out that the website was severely outdated, and how and why their SEO was not working. Finally, Rich lowers the boom in the "super nice but you still get the point loud and clear" kind of way that Rich seems to have perfected--and tells him, quite literally, "It's time to up your game so you can get this thing to the next level." And you know what, sometimes that's the case; what got you to $2 million or $5 million… or 20 or 50 million for that matter… is NOT what is going to get you to the next level.