235: How to Build Authority, Influence and Trust When Nobody Knows Who You Are

How to Build Authority and Influence with Your Audience In today’s episode, I want to talk about building authority and influence. This topic came about from talking to a number of bloggers who've just completed our Start a Blog course. They're starting from scratch (as we all did), and want not only to be found, but also to make an impression on those who arrive at their blog. How can you be seen as a trusted authority on your topic, and a credible source of information, people don’t yet know who you are? Getting traffic is one thing, but how do you build influence? In this episode, I want to share 13 things that I’ve noticed good influencers do to build authority and credibility with their audience. Resources for How to Build Authority, Influence and Trust When Nobody Knows Who You Are New Blog Honor Roll Facebook group Courses ProBlogger’s ultimate guide to start a blog 31 Days to Build a better blog Further Reading Demian Farmworth - CopyBlogger - 10 ways to build authority as an author Shane Snow - some writing he did on the level that great writers write at This Surprising Reading Level Analysis Will Change the Way You Write Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there. Welcome to episode 235 of the ProBlogger podcast. My name is Darren Rowse. I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks, and courses all designed to help you to start an amazing blog, to create content for that blog that’s going to change the world, that’s going to change your reader’s lives, to grow traffic to your blog, and to build profit around your blog as well. You can learn more about what we do at problogger.com. In particular, check out our brand new course How to Start a Blog, our ultimate guide to starting a blog. Check out our new course which is coming in the next few weeks, 31 Days to Build a Better Blog, which is perfect for new bloggers and intermediate bloggers who want to give their blog a kickstart. You can find our How to Start a Blog course at problogger.com/startablog and 31 Days to Build a Better Blog at problogger.com/31days or just over on ProBlogger, look for the courses tab and you’ll find them all. In today’s episode, I want to talk about building authority and influence with your audience. This topic came up as I was talking to a number of the bloggers who just completed our Start a Blog course. We just graduated 103 bloggers. They’ve just started their brand new blogs. We posted links to all of them on our site. If you want to check them out, head over to ProBlogger. Today I’ll actually link to them in our show notes as well. These 103 bloggers, just like all bloggers starting out, they’re starting from scratch. They’ve got a number of challenges. One, they need to create content. Two, they need to build traffic. But also more important than building traffic, they need to actually build influence, they need to build authority, they need to build credibility. This is one of the things that a number of new bloggers have talked to me about in the last few weeks. They can see the traffic coming in but how do they actually become someone with authority on their topic? How do they become someone who is trusted as a credible source of information? How do you build this when the traffic that’s coming in has no idea who you are? It’s one thing to get traffic but how do you build influence? In this episode I want to share 13 things that I’ve noticed good influencers do to build this authority and credibility with their audience. You can find today’s show notes at problogger.com/podcast/235. Today we’re talking about how do you build authority, how do you build influence, how do you take this traffic from giving you their attention to actually beginning to feel connected to you on this deeper lev...