235: In the Business of Making Money with Helen Maringer of Shire Post Mint

Welcome to another episode of the Startup Junkies Podcast! In this episode, Jeff Amerine and Matthew Ward are joined by Helen Maringer, the CEO of Shire Post Mint.  Helen clues Jeff and Matthew into the secrets of coin making, having a dedicated following of Game of Thrones fanatics, taking over the family business, and moving from Springdale to West Fork.  You do not want to miss this episode!  As always, thanks for tuning in!   Shownotes (1:17) Introducing Helen Maringer from Shire Post Mint (5:19) Customer base  (11:01) Marketing through Kickstarter (15:14) Working with the family business (20:12) How the ScaleUp Program helped Shire Post Mint (21:26) The process of creating coins (30:28) What’s the vision? (32:44) Advice for the younger self (33:21) Wrap up   Links Jeff Amerine Matthew Ward Helen Maringer Shire Post Mint     Quotes “[Working in a family business] has been a struggle for sure.  Clear communication has been our best asset.”  (15:17)    “On a personal level, I think ScaleUp really helped my confidence in making decisions for the business.”  (20:14)    “The actual striking of the coins is kind of the quickest part.  So, you know, 500 to 5,000 pretty much takes about the same amount of time.”  (29:20) Sponsored by Tiny Capital: https://www.tinycapital.com/ Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term.  Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.