235｜聲音廣告的底層邏輯！音效、旁白配音、Podcast口播一次拆解，廣告人必懂的音頻創意策略與場域思維 feat. 實習生66

from WA嘎哩供 · host Wawa｜廣告樂血研究院院長

不友善的環境、言語與制度，常讓身心障礙者生活寸步難行。伊甸基金會公益大使黃鐙輝，邀請大家支持「身心障礙者服務計畫」，以「尊重」取代「包容」、用「同理」取代「同情」，力挺障礙者做自己生活的主人，成為自己的英雄。 https://fstry.pse.is/9ka7kx —— 以上為 Firstory Podcast 廣告 —— 🔔本集主題：聲音廣告的底層邏輯！音效、旁白配音、Podcast口播一次拆解，廣告人必懂的音頻創意策略與場域思維 feat. 實習生66為什麼可樂的氣泡聲就能讓你購買？家暴為主題的公共服務廣告如何靠一個水滴聲得獎？ Wawa 分享 Podcast 口播成效與人脈連結的關鍵，讓你掌握聲音行銷的底層邏輯。這集法樂的自媒體實習生66，帶著一堆問題來一起探討音頻廣告。我們將從專業廣告製作與評審的角度，聊聊聲音在影視廣告、Podcast 口播中的真實角色。在純音頻的場域裡，廣告人又該如何平衡「創意」與「資訊」呢？本集亮點 ↓ ✨ 資訊優先原則：在開車、通勤的場域，為什麼「講清楚資訊」比「玩創意」更重要？ ✨ 留白的藝術：解析家暴為主題的公共服務獎得獎作品，如何只靠「一個水滴聲」營造沉重張力。 ✨ Podcast 口播聽眾會買單是因為喜歡品牌，還是因為相信主持人的「人格特質」？ ✨ 互惠的力量：創作者關係從「互相麻煩」開始，不敢麻煩人就接不到球。 ✨ 經營Podcast是長期投資？為什麼 Podcast 是累積職涯「份量」最好的自媒體？🎧 戴上耳機，重新感受聲音在廣告中的力量👀 來看看節目中提到的廣告作品！➡️內政部家庭暴力防治委員會牛奶篇加入會員，支持節目： https://addbloodfla.firstory.io/join留言告訴我你對這一集的想法： -來這裡找Wawa ↓Email｜[email protected] 社群｜廣告很累廣告很美｜https://reurl.cc/dD196V開課快手｜廣告樂血課程｜https://go.newsveg.tw/5hyzlkInstagram｜wawa_in_ad｜http://fla.tw/WawaIGYouTube｜廣告樂血研究院｜http://fla.tw/WawaYTPodcast｜ WA嘎哩供｜http://fla.tw/WawaPodPodcast｜故事虎咬豬｜https://reurl.cc/aqrn33 Powered by Firstory Hosting

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235｜聲音廣告的底層邏輯！音效、旁白配音、Podcast口播一次拆解，廣告人必懂的音頻創意策略與場域思維 feat. 實習生66

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Adnan Rashid Muslim Central Ustadh Adnan Rashid is active in dawah and has visited over 30 countries for this purpose. Adnan Rashid has attained a number of ijazas in hadith from reputable hadith authorities. His chains of hadith go back to the Prophet (sllallahu alaihy wa salaam)… via Shah Waliullah Dehlawi as well as Imam Shawkaani. He attained his BA with honors in history from Birkbeck College, University of London. He is currently pursuing postgraduate studies in history at the same university. He has appeared on major Islamic channels such as Iqra Tv and Islam Channel. The Ustadh has taught seerah, tafseer and hadith to hundreds of students through tv and other platforms. He is currently teaching Umdatul Ahkaam in London and intends to finish the tafseer of al-Quran in the coming years.Ustadh Adnan has worked with internationally renowned dawah organisations such as Mercy Mission, iERA and Convivencia. He has lead a number of dawah missions to Africa. He served as Senior Researcher as well as lecturer whi Hussain Kamani Muslim Central Mufti Hussain Kamani was born to a Hindu revert-to-Islam and Muslim father in Elizabethtown, Kentucky. With the blessings and du’a (supplications) of his parents, Mufti Hussain Kamani underwent a journey of a lifetime in pursuit of sacred Islamic knowledge. He began his pursuit of the Islamic sciences at the young age of six to memorize the entire Quran at the acclaimed Darul Uloom Madania in Buffalo, New York. By the blessings of Allah, subhanahu wa ta’ala, he was able to complete this momentous task in 1999. Having the growing thirst to quench more knowledge, Mufti Kamani then traveled across the world to the United Kingdom to attain more advanced formal Islamic authorizations in the field of Islamic theology. He studied at Darul Uloom Bury, the renowned seminary of the great revivalist and scholar of Hadith, Shaykh-ul-Hadith Zakariyya Kandhlawi (Rahmatullahi Alayh). Mufti Kamani completed the traditional six-year curriculum covering the Arabic language, Arabic morphology, Islamic ju 雷吉和皇家对经济、历史、加密货币、商业播客的看法 Vision Associates LLC 旧学校遇到新学校！最近，奥马哈的甲骨文沃伦巴菲特终于不得不承认，他与科技繁荣的联系并不紧密，无法从这个千载难逢的机会中充分获利。他只是没有得到它。许多与当今经济、商业、历史、加密货币相关的讨论经常受到参与者观点的限制。年轻的参与者更适应他们成长并现在沉浸在其中的世界，这为他们与我们身后的几代人建立联系提供了宝贵的基础。然而，如果没有活生生的历史的好处，也没有年轻一代可能会错过的历史观点，单单这种前瞻性的观点显然就错了。很多时候，必须融入对早已逝去的事件的智慧，以强调、平衡或有时完全摒弃这种观点。而且，反之亦然。这对父子正在利用他们自己的个人理解、成功、失败以及相互和截然不同的理解来传达他们对当天新闻和事件的看法。每天流经我们媒体流的许多元素都留下了一些松散的结局，需要进一步了解和关键背景。加入我们，从我们世代的两端探索当今的许多主题。

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