235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again

from How'd She Do That? · host Emily Landers

Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life.We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms.Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen.In This Episode We Cover: • Why Elisabeth decided it was time to sell • The acquisition and what that transition looked like • Launching Plot Twists on Substack • The power of short fiction and creative pivots • Advice for anyone entering a plot twist of their own

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This episode was published on April 8, 2025.

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