235 The Fairness of Evidence Based Medicine in IVF with Professor Charles Kingsland

How does shaking hands on transfer day, and the day the news broke about Princess Diana’s death have to do with evidence- based reproductive medicine? Professor Charles Kingsland,the chief medical officer of Care Fertility in the United Kingdom, with over 40 years of experience, reviews the spectrum of standards for evidence based medicine, and draws the line on what he thinks is fair. Kingsland shares his own blending of evidence-based practices with personal rituals. Tune in as Professor Charles Kingsland explores: The role and importance of evidence-based medicine in reproductive healthcare His unique perspective on the necessity and limits of evidence-based practices Personal superstitions and rituals he performs during IVF transfers The interplay between nationalization and privatization in the field of IVF The impact of daily news on his medical procedures The balance between strict medical evidence demands and patient freedom The ethical standard of "do no harm" and its relative interpretations