235. The Words You Speak Matter

In this podcast episode, you'll learn how to create a marketing message that will have your prospects saying, "now that's different!". The words you speak matter, especially in your marketing message. You'll uncover the two most important questions you need to answer if you want to differentiate your company from the competition. Time Stamps 0:00 - Intro 1:17 - Differentiation; The Words You Speak Matter 6:10 - A Midwest Insurance Agency’s Struggle To Differentiate  8:05 - How Do You Sound Different From Your Competition 10:30 - Finding What You Do Better Than Any Other Company 17:00 - Outro   Connect with Andy Neary: LinkedIn: ⁠⁠Andy Neary⁠⁠ Instagram: ⁠⁠@andy_neary⁠⁠ Learn more: ⁠⁠andyneary.com