#235: WP Tonic Round Table Show News & Converting Site Visitors To Subscribers

Getting traffic to your site is great, but what happens once people arrive? This week, the group discusses conversion rates of site visitors to email subscribers and explores ways to improve conversions. Special thanks to our sponsor IntelligenceWP. IntelligenceWP is a WordPress plugin that extends the functionality of Google Analytics and provides real-world insights into your analytics right from your WordPress Dashboard. It was a full house this week on the WP-Tonic Friday Roundtable with plenty of ideas shared for improving conversions. Step one, of course, is to get the traffic to your site. Once they are there, to convert them to subscribers, the key is to create valuable content. Tom explained education pieces of content and attraction pieces of content. Content has different roles some pieces are meant to attract like wikipages, and blog posts. White papers and other premium pieces of content are meant to educate, and can be delivered in exchange for an email address.