2354: How Google Decides Which Contractors Get the Calls (GAF Live – Chicago)

Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never replaced a roof and turn to Google when they need one. Rich shares actionable strategies for making your website a competitive advantage in a crowded market.