2355: I'm Calling It: Radio Is Dead

from The Level 10 Contractor Daily Podcast · host Rich Harshaw

Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.

Episode metadata supplied by the publisher feed · Published Feb 18, 2026

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2355: I'm Calling It: Radio Is Dead

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