236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy

Send us Fan MailKendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.Topics covered in today's conversation include:The importance of aligning marketing and sales strategiesHow to define and measure profitable return on investment (ROI) for marketing and salesThe concept of ROASS (Return on All Sales and Marketing Spend)Why marketing should be the "tip of the spear" in revenue generationThe "7x7" rule in marketing: reaching your audience seven times in seven different waysHow fractional C-suite roles can benefit small businessesThe challenges of marketing your own business, even as an expertResources:Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Connect with Kyle Mealy:LinkedIn Website Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here