236: Power of Publicity with Rachel Spencer

Summary: What does publicity mean in 2021 and beyond? Why should I pay attention to it? Rachel Spencer has been working in media for over 20 years and currently runs, Publicity for Pet Businesses. She shares her experiences of what journalists are looking for in a story and how to overcome the fears of imposter syndrome so you can start sharing your stories. We cover the difference between marketing and publicity, and how you can raise your profile through engaging in the media and being seen as an expert. Topics on this episode: Power of publicity Making your pitch Making the most of the coverage Brainstorming ideas Doing it yourself *Main take away: * If you don't tell people about you, how will they know? Publicity is about raising your profile by sharing the awesome work you do and the knowledge you have. About our guest: I've been working in the media since 1999, writing stories for local, regional and national newspapers and magazines. Supporting small businesses and entrepreneurs like you to raise their profiles, reach more clients and make more sales. Approaching the media can be scary but with me by your side, holding your hand through the process, you'll soon feel like a PR pro. Hundreds of pet business owners have had media coverage through my book, Publicity Tips for Pet Businesses, my free online Publicity Challenge and 1-1 and group coaching programmes. There's no need to spend lots of money on a fancy PR company to get your business in the press. Instead, use my straight talking advice so you understand what journalists want and how to deliver it. *Links: * Learn more about Rachel: [publicityforpetbusinesses.co.uk](publicityforpetbusinesses.co.uk) Facebook Group: facebook.com/groups/publicitytipsforpetbusinesses/ Free Press Release Template: publicityforpetbusinesses.mykajabi.com/Press-Release Her Book: https://amzn.to/3G5GKKW Podcast: publicityforpetbusinesses.co.uk/podcast/ Full show notes and transcript Sponsored By: Pet Perennials Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days Time to Pet Promo Code: 50% off first 3 months Support Pet Sitter Confessional