236. The 6 Figure Launch Strategy by Creating Audience Anticipation with Brenna McGowan

Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.Check out what you’ll learn:Understanding the psychology of teasing your audience about what’s coming, so they sit up straight and pay attentionHow to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buyUnderstand the key components of a successful pre-launch strategy and the impact it can have on program enrollmentShifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themslevesLinks for our Guest: Website: https://brennamcgowan.coSocial Media: https://www.instagram.com/brennamcgowanco/Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowaGift: https://brennamcgowan.co/cheatsheet/*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://speakandstandout.com/speaker-successHit **SUBSCRIBE** so you NEVER miss any episodes.Thank you for listening,Laurie-Ann