236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytellingwith Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.EPISODE HIGHLIGHTSTone setting - ethical storytelling (1:00)Past podcast conversations (5:00)Breaking the Hero-Victim Narrative in Philanthropy - Travis NingA Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller HouserLeaning into authentic and ethical storytelling (7:45)Embracing an abundance mindset and investing in storytelling (10:00)Leaning into joy with the way we tell our organizations’ stories (12:00)Leaning into your values to authentically tell the story of your organization (17:00)A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)Telling the story of now at your organization (25:00)Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)For more information and episode details visit: www.weareforgood.com/episode/236The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org///Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter