237 - Best of Series: Marketing Self Promotion vs Developing a Passion-Fueled Platform

In the final episode of this month’s “best-of” series, Kathi is inviting us to the virtual kitchen of co-host and stealth platformer Michele Cushatt. In the first episode of this series we learned about where to start when we want to be a writer, followed by how to wake up and write 500 words. The third and fourth episodes were all about finding our niche. Now, the wisdom continues as we close this series with a conversation about platform. While these two friends have much in common, their approach to platform is very different. Michele shares her platform journey, and the pair chats about the importance of embracing your individuality and being true to your own brand. If you struggle with how to effectively serve your audience with your message, you’ll want to listen in as Kathi and Michele explain:   The definition of "platform" The difference between self-promoting marketing and a passion-fueled platform Three questions to ask yourself when engaging with your audience Links and Resources: Michele Cushatt Michael Hyatt Crystal Paine