237. Carmen Casadella: How to Sell Luxury New Construction (what makes it different)

Today I'm talking to Carmen Casadella, VP of New Construction and Sales with Fortune International Group in South Florida. Prior to the 'Great Recession' Carmen was was solely marketing developments and among the best of the best in the industry. The turn of the market changed her options: get her real estate license or find an entirely new career in the worst recession in decades. She chose the former. Today Carmen is a top ranked professional leading various teams to achieve new levels of success in highly competitive markets. Working hand in hand with world class developers, architects, interior designers, and sales teams, Carmen creates a lifestyle vision for the projects' selling points and successfully develops strategies to bring increased revenue and profit to the company. Carmen sells properties prior to completion, many of them as early 3 and 4 years prior to completion.She and I talk about How to Sell Luxury New Construction(what makes it different)1:56 - Carmen Casadella: VP of New Construction and Sales with Fortune International Group5:24 - How to find the right buyers15:23 - Differences between on-site salesperson & traditional agent18:59 - Success stories23:06 - How to capture the client’s attention30:50 - Biggest “aha moment”35:56 - Carmen's biggest surprise47:28 - The secret sauce of her success48:39 - The Final 3People/ Resources Mentioned - Fortune International GroupChris VossThe Ritz-CarltonBook - Never Split the Difference: Negotiating As If Your Life Depended On It by Chris VossQuote-“Know your market; know your product; knowing your buyer.”Jere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered byJere Metcalf Partners404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.comJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.►  YouTube Channel: YouTube.com/c/JereMetcalfPodcast