237 | CL Turner | Negotiating Beyond the Numbers: The Personal Touch in Private Equity

Ever wondered how million-dollar deals happen behind closed doors? CL Turner, III, Founder and Managing Partner of Crescendo Capital Partners, underlines the critical role of building personal connections with founder-owner operators in private equity transactions, making it clear that it is more than just business; it is personal. He explains how the private equity industry goes beyond simply closing deals and focuses on building personal relationships. Drawing from his own life experiences and the firm’s winning formula, CL reveals their unique strategy at Crescendo Capital Partners of convincing business owners to sell below market rates, offering them a second bite at the apple. In this episode of The Greatness Machine, Darius and CL talk about the dynamic world of private equity and the art of thriving in it, highlighting the significance of hard work and determination in becoming a successful figure in the industry. The interview takes an unexpected turn as CL shares his passion for creating music and the joy he finds in serendipitous moments. Topics include: What inspired CL to start Crescendo Capital Partners CL talks about his passion for music and his plans to release songs every year Transitioning from an intermediary to a principal in the investment world Why it is important to assess the malleability of founder-operators CL shares three key elements to succeed in private equity And other topics… Connect with CL: Website: https://crescendocap.com/ LinkedIn: https://www.linkedin.com/in/c-l-turner-iii-07915a2 Facebook: https://www.facebook.com/cl.turneriii/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708