#237 Composites Lounge Panel on Marketing in the Composites Industry at JEC World 2026

🎙️ LinkedIn Live on Tape Premiere | Sales & Marketing in the Composites Industry: Are We Missing the Biggest Growth Opportunity?The composites industry is packed with innovation.But here's the uncomfortable question:👉 If composites are so powerful, why do so many decision-makers still not understand what we can do?Recorded live during JEC World 2026 at the JEC Studio Island / Composites Lounge Corner Booth, I hosted a candid panel discussion with four outstanding industry leaders:✅ Marcy Offner – Composites Business Leader & Industry Advocate & Founder of Women in Composites✅ Hannah Khusainova – Marketing Director, PRF✅ Melike Onay – Business Development Expert, Carbon Composites Sector✅ Katie Holmes – Marketing Director Fluency Business Group & International Composites SummitTogether, we tackled some hard truths:🔹 Is the composites industry too engineering-driven and not customer-driven enough?🔹 Why do sales and marketing teams often operate in separate worlds?🔹 Are we selling products instead of value?🔹 Why does our industry still struggle with visibility outside the composites bubble?🔹 Should marketers come from composites—or can great marketers learn to love composites?🔹 What role should associations, media, events, and industry leaders play in building a stronger collective brand?One statement from the discussion really stood out:💬 "We are invisible in the world."Another:💬 "You can't teach somebody how to be a marketer, but you can teach somebody how to love composites."This conversation goes far beyond marketing.It is about:✅ Growth✅ Talent attraction✅ Market expansion✅ Innovation adoption✅ Industry positioningIf you work in composites, advanced materials, lightweighting, manufacturing, engineering, business development, sales, communications, or innovation management, this discussion is for you.YouTube Episode: https://www.youtube.com/live/tQoWr0-H9L0?si=TuMjus89CBKQxNGe