237. Hot Take: BIG Investments Can Be Worth It

Would you rather spend $35 a month on a CRM, or $3,000 on a FAM for the one Turkey lead you'll get in four years? If you flinched at the CRM number, we need to talk. In this Hot Take, Jennifer and Robin call out one of the travel industry's favorite delusions: advisors happily investing in FAMs but hesitating to invest in the systems, education, and expertise that grow their businesses. They share the biggest investments they've made (including a whopping $20,000 website and $10,000+ in AI education), why those purchases have paid for themselves many times over, and the simple question you should ask before spending another dollar on your business. Ready to actually invest in your business instead of your carry-on? Don't miss the Travel Business Intensive, happening August 24-26! Three days, nine sessions, and practical strategies you can implement immediately to build a more profitable, efficient travel business. Learn more and grab your ticket here → RESERVE MY SPOT!FOLLOW ALONG ON INSTAGRAM @TiqueHQ