237 - How & When to Hire a Copywriter with Belinda Weaver

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There's a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda's FREE GIFT for Content Sells Listeners HERE: 3 Tips Copywriting Essentials Mini-Course This course is for you if you're "Copy Curious" and would like to get a feel for the craft of copywriting. It includes Belinda's 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers. Listen to This Episode to Hear More About: -> The signs that you need to hire a copywriter -> How much to pay for a copywriter -> Where and how to find a copywriter that's right for you (there are many different types of copy and you want the right writer for each job!) -> The 3 main types of copywriters and why you don't want to get these mixed up! -> When to chose the all-rounder copywriter vs specialist copywriter -> The shift in the copywriter's role given the rise of AI -> Why listening is one of the most important traits of your copywriter -> How to create an awesome brief for your copywriter -> How to support your copywriter understand your brand voice -> The ideal first project for your next copywriter hire -> Why you may need to reframe your thinking about how much you pay your copywriter -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> Belinda's 3 Tips Copywriting Essentials Mini-Course -> Michelle Martin - Professional Performance Coach