237 Mark Heckmann, Google Adwords, Local Business, and Shitty Job Boards

Mark joined WebKite in the summer of 2016 out of his excitement for the advertising technology space and the powerful products WebKite has developed to date. Machine learning and language technologies can do so much still to connect consumers to the products they need, and WebKite will continue to be a major player in that work.   When not at work, Mark can be found serving as his neighborhood’s borough councilman, an advisor to small and family-owned businesses, a sous chef for his lovely wife’s kitchen creations, and the kooky uncle to his cute niece Lindsey.   Mark is a Carnegie Mellon University graduate who has been working as the CEO of early-stage software companies for about five years. His first company, Student InTuition, merged to form Imagine Careers, Inc., a first-of-its-kind career discovery and engagement platform in the human capital space.   WebKite, Inc. is an advertising technology company leveraging machine learning to create the most efficient and specific advertising campaigns on the web. With PPC, Remarketing, and Display products across a number of sectors, we make your inventory soar!   Mark’s Challenge; Find a business in your local community and find a skill or service that could be useful to them.   Resources Google Adwords Certification   Never miss one of our best episodes by subscribing to the newsletter.   Connect with Mark Facebook Twitter LinkedIn Website   If you liked this interview, check out all of our interviews with the most influential people of Pittsburgh. Subscribe on iTunes | Stitcher | Overcast | PodBay