#237 - Mastering E-Commerce with Purpose

Send us Fan MailIs e-commerce still viable in today's economic climate? According to Neil Twa, CEO of Voltage Holdings which manages more than 21 brands, the answer is an emphatic yes. With Amazon showing consistent 13% annual growth and container shipping costs dropping significantly, Neil is doubling down on his e-commerce investments for 2025, seeing tremendous opportunity on the horizon.Throughout this enlightening conversation, Neil shares his remarkable journey from IBM corporate life to e-commerce entrepreneurship. After witnessing a colleague miss important family moments, Neil made the radical decision to prioritize time with his family over traditional career advancement. This shift in priorities led him to experiment with mobile marketing, affiliate marketing, and eventually physical products on Amazon—discovering a systematic approach to e-commerce success that contradicts conventional wisdom.The most surprising revelation? Neil doesn't see himself as selling products to customers. "I sell data to AI engines," he explains, detailing how his company tests multiple product variations with small batch runs (100-500 units) to discover which data sets resonate most with Amazon's algorithms. This contrarian approach minimizes risk while maximizing learning opportunities—a strategy that helped him build multiple seven-figure brands after realizing that controlling both the marketing and the product was essential for sustainable growth.Beyond business strategies, Neil shares his "Five Profits" philosophy that places faith, family, friends, and freedom above financial gain. Living on 50 acres with his homeschooled family, he's created a life that aligns with his values while building a thriving e-commerce empire. For anyone feeling trapped in their current circumstances, Neil offers this perspective-shifting advice: "Change your language from 'I can't' to 'I won't'—everything we do is a choice."Want to learn more about building purposeful e-commerce businesses? Visit VoltageDM.com for free training resources or to grab a copy of Neil's strategy guide for combining purpose, value, and profits in your business and life.To Learn more about Neil: Linkedin: https://www.linkedin.com/in/neiltwa To Reach Jordan:Email: [email protected] Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93ZwFacebook: https://www.facebook.com/jordan.edwards.7503Instagram: https://www.instagram.com/jordanfedwards/Linkedin: https://www.linkedin.com/in/jordanedwards5/Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min