237: Right Price, Right Now

Trying to figure out how to effectively price educational offerings is something many learning businesses struggle with, even under normal circumstances. But now that we are in the midst of the coronavirus pandemic—putting us in far from normal circumstances—it makes decisions related to pricing even that much more complex. From how to price conferences or seminars that have been abruptly shifted from face-to-face to online delivery, to whether your organization should lower prices given the existing challenges people are facing, there are naturally a lot of questions related to pricing. That’s why in this episode of the Leading Learning Podcast we’re offering insight and resources to address questions related to pricing educational products during the pandemic. We discuss key questions learning businesses need to ask themselves and consider, the various alternatives for pricing, and how to ensure sustainability, regardless of your approach. Full show notes available at https://www.leadinglearning.com/episode237.