2375 - GAF Northeast Summit – Rich's Best Presentation Yet (Live Presentation)

Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads.