238. Is Going Viral Worth It? The Vancouver Carpenter Story - Ben Degros

Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL238To learn more about Breakthrough Academy, click here: https://trybta.com/EP238 Ben Degros has built an audience on two YouTube channels: one on skateboards and one on drywall. Guess which one has more subs? In this episode, Ben breaks down his process for creating content for his drywall channel, which has amassed over 700K subscribers over the years.---Today’s guest is living proof that you don’t need fancy gear or a media team to build a killer online brand—just some drywall dust and a camera.Ben Degros is a carpenter, drywaller, and the creator of Vancouver Carpenter, a YouTube channel that’s grown to over 700,000 subscribers with simple, value-packed videos shot right on job sites.The content? Just drywall videos. And people love it.But here’s the twist: Before drywall, Ben was a full-time skater, even running a skateboarding YouTube channel. Now, he’s blended his trades skills with content creation to build massive reach while still running a small contracting operation.Since Ben is a Vancouver local, we recorded this one in studio and dug into how contractors can build brand, trust, and community—all with a phone and a few smart tactics.If you’re considering leaning into video content, there are some great insights for you here.Episode Highlights:Learn how a larger-scale trades content creator brings videos to life from idea to results.Understand the challenges of balancing content creation with daily operations, especially when you don’t have a media production team behind you.Get some tips from Ben on how to incorporate content creation into your marketing, whether you’re committed to the process or just getting your feet wet.00:00-Intro01:24-Intro & Origin03:04-Why contracting content works12:00-Building an audience31:28-Process of creating ideas: what works?36:03-Ben's "how to bend drywall" video41:07-Quick tips & wrap-up