238. Jack Lindberg, Head of Product at Shalion: Incrementality Unpacked: What Really Drives Growth?

Watch on YouTube: https://youtu.be/fVTj7G31UAk  Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth? To help us unpack the concept, and explore how best-in-class brands are building towards it, we're joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion. Tune in to learn: Why incrementality has become a critical focus for Consumer Goods The role and relevance of the Digital Shelf today How leading Consumer Goods brands are approaching this growth lever A "Buying Guide" to incrementality How to measure incrementality—and what good looks like How to integrate incrementality into mainstream brand strategy