238 :: Kent Jobe of Franklin Building Supply: Sales Hurdles When Under Promising & Over Delivering

In episode 238, Bradley is joined by Kent Jobe of Franklin Building Supply, otherwise known as The Most Interesting Sales VP in the World.  Kent explains why under promising and over delivering actually causes problems.  We discuss the Buyer's Paradox and how salespeople can bring value by delivering unique capabilities.  Kent also shares 3 ways you can approach your life.   This episode is brought to you by Capital One Trade Credit   ***   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Instagram: instagram.com/behindyourbackceo Capital One Trade Credit: capitalone.com/trade-credit