238. Rebecca Egger, Co-Founder & CEO of Little Otter

Today, I'm joined by Rebecca Egger, co-founder & CEO of Little Otter.  Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids' therapy. In this episode, we discuss Little Otter's pediatric mental health platform. We also cover: • Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Otter's Website: https://www.littleotterhealth.com/ Little Otter's Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits Little Otter's IG: https://www.instagram.com/littleotterhealth/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:36) Founding Little Otter (05:21) Initial development of Little Otter's product and service (08:13) Delivering care and building a community for providers (10:33) Engaging with clinicians and navigating the labor aspect (12:34) D2C approach and transitioning to pediatrician referrals (15:23) Balancing DTC and insurance partnerships (18:36) Quantifying outcomes (20:40) Evidence-based treatment program (23:15) Challenges in digital health (27:40) Leveraging data and support systems (29:44) Impact of technology on mental health (32:06) Destigmatizing mental health (34:25) Challenges in pediatric mental health (35:42) Conclusion