2383: Don't Give Up On Prospects Who Drag Their Heels

Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes, in some cases… but also, surprisingly, in other cases, it does NOT. That might be shocking information, but it's actually quite possible that ignoring you has a lot less to do with YOU than it does with…. well, life.