#239: CEO Sales Coaching: Why Founders Must Sell First | Christopher Filipiak

CEO sales coaching expert Christopher Filipiak exposes the costly mistake founder-led businesses make when they hire salespeople before mastering revenue generation themselves. After working with 150+ companies, Christopher identified a pattern: CEOs avoid the one role where they hold the most leverage. In this episode of Play Big Faster, he unpacks the founder-to-CEO sales transition, the $400K price tag of a failed sales hire, and why business development coaching for executives starts with mindset, not tactics. Christopher reframes sales as an act of service shifting from fear-based "get energy" to purpose-driven "give energy" — and shares the sales readiness framework every entrepreneur needs before scaling a team.