#239 Kombuchacha: cómo un experimento casero llegó a más de 1.000 puntos de venta — con María Prieto

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con María Prieto, cofundadora de Kombuchacha, la marca que transformó una receta artesanal en un referente de las bebidas funcionales en Chile. Hablamos sobre cómo la autenticidad, el propósito y la coherencia pueden ser la base de una estrategia de marketing más poderosa que cualquier plan tradicional.María compartió la historia detrás de Kombuchacha, desde sus inicios en la Patagonia hasta llegar a los supermercados, y explicó por qué la conexión real con las personas fue más determinante que invertir en publicidad masiva. También hablamos de la importancia de educar al consumidor, del rol de la comunidad en el crecimiento de la marca y de los desafíos de mantener el propósito intacto mientras se escala el negocio.👉 Únete a nuestra comunidad en Marketing Tips y aprendé a construir un negocio con propósito en la era de la AI. 🚀

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This episode is 56 minutes long.

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This episode was published on October 5, 2025.

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