239 Using Your Brand and Data to Engage Prospects

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world.