239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.EPISODE HIGHLIGHTSTone setting: donor behavior is king. (1:30)Shifting our mindset (2:50)Lynne’s ethos behind this philosophy (4:00)Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)How this can help answer our retention problem (9:45)The concepts of velocity and doublers (14:00)A case study of where Lynne has seen this work (19:00)Playing the long game and fundraiser turnover (22:00)Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)For more information and episode details visit: www.weareforgood.com/episode/239The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter