EPISODE · Jun 25, 2020 · 1H 4M
239: Who's Going to Be the Netflix of Business Content?
from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws. Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services. In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't). This week's sponsor: ContentTECH Summit ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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239: Who's Going to Be the Netflix of Business Content?
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