239: Why You Should "Run It Like A Business"

 My guest for this episode is Aubrey Bergauer. Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A "dynamic administrator" with a drive for innovation, she's held offstage roles managing millions in revenue at major institutions, including the Seattle Symphony, Seattle Opera, Bumbershoot Music & Arts Festival, and San Francisco Conservatory of Music. As chief executive of the California Symphony, Aubrey propelled the organization to double the size of its audience and nearly quadrupled the donor base.  Aubrey helps organizations and individuals transform from scarcity to opportunity, make money, and grow their base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together, earning "a reputation for coming up with great ideas and then realizing them" (per the San Francisco Classical Voice).  With a track record for increasing revenue and relevance, leveraging digital content and technology, and prioritizing diversity and inclusion on stage and off, Aubrey sees a better way forward for classical music and knows how to achieve it.  A graduate of Rice University, her work and leadership have been covered in the Wall Street Journal, Entrepreneur, Thrive Global, and Southwest Airlines magazines, and she is a frequent speaker spanning TEDx, Adobe's Magento, universities, and industry conferences in the U.S. and abroad. Aubrey's first book, Run It Like A Business, was just published (February 2024).  Here's what to expect during the episode: Why is it essential for nonprofit organizations to consider running their operations with a business-like approach? How can adopting a business mindset benefit a nonprofit organization? What are some common misconceptions people might have when suggesting that nonprofits run like a business, and how can these be addressed? What practical steps can be taken to overcome workplace silos?  What aspects of business culture could a nonprofit organization potentially adopt to enhance its overall effectiveness and impact? Connect with Aubrey Bergauer! Website: https://www.aubreybergauer.com/ Instagram:  https://www.instagram.com/aubreybergauer/ Link for 6 Steps You Must Know to Unleash the Potential of Your Nonprofit Board. You can get that by going to Mary's website:  https://www.hilandconsulting.org/ Mary's book is available on Amazon or wherever books are sold:  Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them. Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!    Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on  Facebook. Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org