EPISODE · Apr 1, 2026 · 24 MIN
2397: Quick Tips: Price Conditioning
from The Level 10 Contractor Daily Podcast · host Rich Harshaw
Why are your deals falling apart after a great sales visit? Rich reveals the real culprit — it's not bad timing or budget, it's expectation gaps. When homeowners are blindsided by a price they never saw coming, they're mentally checked out before you finish the pitch. Rich breaks down seven proven strategies to precondition price, build identity, and eliminate sticker shock before your salesperson ever knocks on the door.
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2397: Quick Tips: Price Conditioning
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