24 - Are You Wasting Time and Money on Brand?

For visuals, find this episode on YouTube also: https://www.youtube.com/channel/UCSYui1FCDhSGFlZbVMi6CtQ It's all about awareness. Most marketers are familiar with the awareness scale, especially as it applies to B2C marketing. It's essential to marketing to B2B prospects also. But is there an aggregate awareness level in your market as a whole that you should be aware of? And what does this have to do with the effectiveness of your branding efforts? Listen to this episode to find out.