#24: Brack.ch PLUS, das neue Treueprogramm im E-Commerce ...

What this episode covers

In dieser Episode des Loyalty Talk Podcast sind Simon Thoma und Fabian Büchler zu Gast. Simon ist Leiter Marketing, Fabian Leiter Digitales Marketing bei der Competec-Gruppe, zu welcher das erfolgreiche E-Commerce Unternehmen Brack.ch gehört. Brack.ch hat im Februar 2022 das Kundenbindungsprogramm Brack.ch PLUS lanciert. Im Loyalty Talk sprechen wir über Hintergründe, Ziele und Zielgruppen des Programms, die Ausgestaltung des Vorteilskonzepts, die Kommunikation mit den Mitgliedern, Erfahrungen nach den ersten Wochen und geplante Weiterentwicklungen. Simon und Fabian teilen zudem Insights zu Erfolgsfaktoren für Loyalty-Programme und geben Empfehlungen für Unternehmen die das Thema Kundenbindung angehen möchten. Weiterführende Links: Brack.ch: www.brack.ch Brack.ch PLUS: www.brack.ch/plus Simon Thoma auf LinkedIn: www.linkedin.com/in/simon-thoma-7402a315b Fabian Büchler auf LinkedIn: www.linkedin.com/in/fabian-buechler Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 43 minutes long.

When was this Loyalty Talk episode published?

This episode was published on May 6, 2022.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast sind Simon Thoma und Fabian Büchler zu Gast. Simon ist Leiter Marketing, Fabian Leiter Digitales Marketing bei der Competec-Gruppe, zu welcher das erfolgreiche E-Commerce Unternehmen Brack.ch gehört....

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.