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#24: Branding & Company Culture episode artwork

EPISODE · Mar 13, 2018 · 15 MIN

#24: Branding & Company Culture

from The Proteus Leader Show · host The Proteus Leader Show

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.

Episode metadata supplied by the publisher feed · Published Mar 13, 2018

What this episode covers

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.

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#24: Branding & Company Culture

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Frequently Asked Questions

How long is this episode of The Proteus Leader Show?

This episode is 15 minutes long.

When was this The Proteus Leader Show episode published?

This episode was published on March 13, 2018.

What is this episode about?

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just...

Can I download this The Proteus Leader Show episode?

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