24: Can we trigger "Eureka Moments"? with John Kounios

What does science actually know about the “aha” moment? How does the brain move from impasse to insight? Why can sleep, incubation, and shifts in attention sometimes support creative problem solving, while anxiety and fixation may hinder it?In this episode, I speak with John Kounios, PhD, Professor of Psychology at Drexel University and a leading researcher in the cognitive neuroscience of insight and creativity. We discuss the brain mechanisms behind sudden insight, the role of sleep and unconscious processing, the ways fixation can narrow creative thinking, and what the rise of generative AI may mean for human originality.