24. Change Marketing and Innovation with Kathya Acuña

Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Kathya Acuña of Change Strategy at LOCAL focuses on the human aspect of change. She discusses the importance of communication and bringing people along in the process. By effectively engaging employees, organizations can have faster adoption and establish a healthy work culture. Kathya is the Director of Change Strategy at LOCAL, a Change Marketing™ consultancy helping some of the world's best companies make change stick by treating their employees as an audience worth winning. She is a business transformation consultant passionate about human-centered storytelling. Over the past 12 years, Kathya has worked in various roles, from helping non-profits define their vision, mission, and values to launching a brewery in Bogota, Colombia. Main Takeaways: A Human-Centered Approach to Change Co-Creating Change Handling Dissension Success Ties Back to Adoption Avoiding Learned Helplessness Key Quotes: “When it comes to change, everything comes back down to adoption, which comes back down to people. It's not so much about managing change as it is about marketing change and making sure that the change is very much human-centered.” - Kathya Acuña Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Kathya Website: https://www.localindustries.com/, https://changemarketinguniversity.teachable.com/ LinkedIn: https://www.linkedin.com/in/kathyaacuna These are proven solutions to advance your innovation process. Check out our website  innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let’s go transform something!