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#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum. episode artwork

EPISODE · Jul 27, 2024 · 27 MIN

#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

from LTV Talks with Karan · host Karan Tibdewal

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels. The talk goes through the key steps in delivering and measuring such projects through understanding CRM leverage, having the right team mindset as well as staying away from some key data traps.

What this episode covers

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels. The talk goes through the key steps in delivering and measuring such projects through understanding CRM leverage, having the right team mindset as well as staying away from some key data traps.

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#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

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Frequently Asked Questions

How long is this episode of LTV Talks with Karan?

This episode is 27 minutes long.

When was this LTV Talks with Karan episode published?

This episode was published on July 27, 2024.

What is this episode about?

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels. The talk goes through...

Can I download this LTV Talks with Karan episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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