#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels. The talk goes through the key steps in delivering and measuring such projects through understanding CRM leverage, having the right team mindset as well as staying away from some key data traps.