#24 Digital Product Passports: The 2027 Regulation Deadline Luxury Can't Lobby Its Way Out Of | Natasha Frank, Pierre-Nicolas Hurstel & Jake Gajdamowicz

Join us to explore the transformative power of digital product passports and connected items with insights from Natasha Frank CEO of Eon, Pierre-Nicolas Hurstel CEO of Arianee, and Jake Gajdamowicz CEO of Uniqly. They share their unique journeys and how their expertise is driving the integration of intelligence into products, enhancing value and traceability in the luxury market.We'll uncover the evolving role of blockchain and NFC technology in creating secure, interactive products, paving the way for a new paradigm in customer engagement and sustainability. As we approach the EU legislation mandating digital product passports by 2027, our discussion highlights the importance of brands adapting to these innovations.Takeaways: Digital product passports are revolutionizing customer engagement and sustainability by embedding intelligence into products. Blockchain and NFC technology are key to creating secure, interactive products that support circular business models. Upcoming EU legislation will require brands to implement digital product passports by 2027, signaling a major shift in the industry. The future of product ID monetization and customer engagement lies in digital IDs, with brands exploring new opportunities through smart clothes and connected objects. Cross-departmental collaboration and scalable solutions are essential for brands looking to thrive in this digital transformation.Bonus Podcast Episode from the ⁠Future+⁠ Paris Event.Future+, is a curated global network for founders, visionaries and disruptors across creative, culture and technology facilitating connections, collaborations, education and access to events, networking, content and insights.